Wearing Google Glass could distract your mind with disastrous consequences, apparently. Although someone thought trains would be lethal to travel on and some people thought turning on the Large Hadron Collider would be the end of civilisation.
As someone who spends his working life studying consumers and, in particular, their unconscious minds, I often reflect on the difficulty of eating a healthy diet. A recent observation caused me to wonder if there might be a better way of influencing yourself to make better choices when you eat.
People are understandably concerned about the ways in which government and regulators might be applying so-called nudge theory to their lives. But is arguing against nudge-style tactics, just an argument for less effective government?
Robert Swan, a man who formed a company dedicating to preserving the Antarctic, has said that the current messages climate change aren't working. Consumer psychologist Philip Graves explores why we might not have responded to the campaign.