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Uncovering and improving the process of creative thinking
Jeffrey Loewenstein Ph.D. and Matthew A. Cronin Ph.D.
Creation involves the artist in you, but if it doesn't also have the scientist and the judge, it will probably suck.
People who want to be creative seek to unleash their inner artist. If they don't also use their inner scientist and judge, the creativity will suck. That's right I said suck!
Want to create more effectively and have more fun doing it? Find the right partner.
Despite the urge to move fast and break stuff, when it comes to invention, impatience is not a virtue.
Think creativity is only for artists and inventors? Think again.
You gotta stop...and look around. Avoid your 19th nervous breakdown by using creativity to make life a little easier.
Just because we want to think differently does not mean we can simply do so. The fundamental challenge to creativity is a cognitive one.
Insight (i.e., the "light bulb" idea) is the beginning, not the end, of a creative journey. Understand that is the first step to becoming more creative.
Ask not how creative you are; ask how you can become more creative.
Jeffrey Loewenstein, Ph.D., is Associate Professor of Business Administration at the University of Illinois. Matthew A. Cronin, Ph.D., is Associate Professor of Management at George Mason University.