Sharing personal information brings people closer together. But how do you know when you’ve gone too far—or when someone else has ulterior motives?
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From consumer marketing to organizational behavior and much more.
Utpal Dholakia Ph.D.
Our research finds knowing one's financial condition is crucial.
Each gap reflects a serious setback in retirement preparation and needs to be closed.
Quitting work early and cold turkey is inadvisable.
With variable pricing, consumers can be misled by focusing too much on the deal and ignoring the hidden risks.
The practice is used to exploit skilled workers. Offering the prospect of future opportunities is not a substitute for giving a fair wage now.
Such illegal acts by consumers can seriously hurt sellers by changing buying behavior, and eroding reputation and trust.
The concern is about the prevalence of nudge tactics used by online retailers to influence buyer behaviors.
Carefully-devised expirations generate social media buzz, trigger regret, & increase a sense of urgency.
Prices can be difficult to make sense of compared with other product features.
When marketers quote prices using pennies-a-day terms, many consumers find them to be compelling and get hooked.
Consumers today can negotiate the price of virtually anything, even small items like groceries or a cup of coffee.
Over-withholding taxes seems imprudent but it can have psychological benefits.
Charging more for women’s versions of personal-care products raises thorny questions about fairness.
The "two months’ salary for an engagement ring" rule shows the power of marketing.
What the research tells us about how to increase people's engagement with our content on social media.
Although the NYOP pricing method empowers consumers putting them in charge of the final price, it has significant downsides.
We are naturally drawn to price points, and they simplify our buying decisions. But they can also encourage us to purchase thoughtlessly.
American sellers focus on consumer psychology while Asian sellers emphasize luck.
The shoe retailer's prank teaches us 3 vital lessons on how to purchase wisely.
Most studies focus on financial literacy, but there’re five other qualitatively different types of financial knowledge.
By carefully considering design features and offering value, discounts can be a win-win for consumers and the brand.
Understanding the range of prices for the product & one’s own valuation of it can reap rewards.
Despite the significant benefits of cryptocurrency, early consumer adoption is in gambling, selective real-estate, and other niche areas.
The answer lies in three levels of selection that occurs during the immigration process to the United States.
Treat financial challenges as a chronic condition. Pay sustained attention, make steady progress, form habits, revise your targets, & bounce back from setbacks.
Provide information of value to the audience, make specific, verifiable claims, and signal competence.
Driven by buyers' need for consistency and explanation, the most popular pricing method uses a surprisingly simple formula based on size.
For a short-lived motivation boost when you're flagging, bragging strategically will help.
The distinction matters because it helps pinpoint the best approach to deal with the problem.
Bragging is the most efficient way to convey a positive image to our constantly expanding social circles.
Utpal M. Dholakia, Ph.D., is the George R. Brown Professor of Marketing at Rice University.