Michael Schein

Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. As a writer and thinker, he specializes in the study of hype – the strategies used by propagandists, self-promoters, cult leaders, mischief-makers, and boundary breakers to generate intense emotional reactions from large numbers of people to achieve specific outcomes. Schein has worked with The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Magento, Presentr, LinkedIn, and Citrix, to name a few. He has written for a wide range of publications that include Forbes, Inc., Huffington Post, and Fortune.

Schein graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series. He is currently working on a book called The Hype Handbook, which will be published by McGraw Hill sometime in 2020.

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The Anatomy of Hype

Persuasion strategies from mischief makers and boundary breakers. Read now.

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